The contributors suggest that with enlightened US leadership and the cooperation of Brazil, Mexico and Argentina, the FTAA could eventually match the EU in the world economy and as a multilateral leader. Initiatives to promote a culture of relational cooperation in a system of liberalized global...

Introduction / Alan M. Rugman, Alain Verbeke -- Generic strategies in global competition / Alan M. Rugman, Alain Verbeke -- From Adam Smith to Schumpeterian global firms / Yair Aharoni -- Methodological limitations of Porter's three generic strategies' framework / Marc Jegers -- The dynamics of...

"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on International Trade. This is entirely updated and includes new case studies...