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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China
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generic strategies' framework / Marc Jegers -- The dynamics of Porter's three generics in international business strategy / H …Part of a series which presents research on global strategic management, this volume focuses on the corporate response … to global change. Topics discussed include the foundations of global strategy, extensions of porters generic strategies …
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