“Googling” is now ubiquitous in our society. We typically start searching on Google before we make purchase decisions or when we have interest in certain topics. Aggregating these search data can provide us with real-time and possibly accurate information on people's behavior. In fact,...

among consumers and between consumers and brands. Social media users can now interact with brands directly through Facebook and Twitter. These new features make social media a very distinctive class of online WOM. In this paper, we formulate a random coefficient discrete choice model of consumer...