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Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Cover Image
Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles
Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-304
Persistent link: https://www.econbiz.de/10009797482
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Social advocacy : a conceptual model to extend post-intervention effectiveness
Campbell, Alexander; Deshpande, Sameer; Rundle-Thiele, … - In: Journal of strategic marketing 32 (2024) 2, pp. 216-229
Persistent link: https://www.econbiz.de/10014553159