Russo, Carlo; Cardillo, Concetta; Perito, Maria Angela - In: International Food and Agribusiness Management Review 06 (2003) 01
In this paper, the case of the Italian fruit-drink industry is presented to discuss the strategic issues of product-innovation in imperfectly competitive markets. In particular, three main topics are addressed: the incentives to the adoption of innovation-based strategies, R&D investments in...