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The Customer’s Perspective on the Tourism Destination Brand : A Structural Equation Modeling Study

Konecnik Ruzzier, Maja - 2013

This study uses a structural equation modeling technique to verify a theoretically proposed model of a customer's evaluation of a tourism destination brand. We therefore employed a measure of the customer-based brand equity of a tourism destination and tested it on the case of Austria from the...

Persistent link: https://www.econbiz.de/10013085174

Cross-cultural model of customer-based brand equity for a tourism destination

Ruzzier, Maja Konecnik; Antoncic, Bostjan; Ruzzier, Mitja - In: The IUP journal of brand management : IJBRM 11 (2014) 1, pp. 7-29

Persistent link: https://www.econbiz.de/10010367912

Cross-Cultural Model of Customer-Based Brand Equity for a Tourism Destination

Konecnik Ruzzier, Maja - 2014

competitive European tourism destinations (Slovenia and Austria) from the perspective of two culturally heterogeneous tourist … groups (Germans and Croatians). The results of the cross-cultural model imply that the model is robust and cross …

Persistent link: https://www.econbiz.de/10013047126

The internationalization of SMEs: developing and testing a multi-dimensional measure on Slovenian firms

Ruzzier, Mitja; Antoncic, Bostjan; Hisrich, Robert D. - In: Entrepreneurship and regional development : an … 19 (2007) 2, pp. 161-183

Persistent link: https://www.econbiz.de/10003461023

Human capital of entrepreneurs, firm resources and international opportunity perception : the case of Slovenian internationalized SMEs

Ruzzier, Mitja - In: Managerial cognition and strategic management : …, (pp. 163-182). 2011

Persistent link: https://www.econbiz.de/10008988316

Incorporating sustainability in branding : I feel Slovenia

Ruzzier, Maja Konečnik; Petek, Nusa; Ruzzier, Mitja - In: The IUP journal of brand management : IJBRM 12 (2015) 1, pp. 7-21

Persistent link: https://www.econbiz.de/10011300987

Is innovation really a determinant of internationalisation? : the case of Slovenian internationalised companies

Ruzzier, Mitja; Hojnik, Jana; Lipnik, Aleš - In: International journal of sustainable economy 6 (2014) 3, pp. 275-287

Persistent link: https://www.econbiz.de/10011311397

Researcher's internal factors : are they really important in the patenting process? ; the case of Slovenia

Ruzzier, Mitja; Nagy, Tine - In: Zagreb international review of economics & business 15 (2012) 2, pp. 61-78

Persistent link: https://www.econbiz.de/10010340615

R&D and education resources in innovation processes : evidence from Slovenia and the Visegrad Group

Ruzzier, Mitja; Antolič, Tanja Kosi; Omerzel, Doris … - In: International journal of sustainable economy 8 (2016) 2, pp. 144-162

Persistent link: https://www.econbiz.de/10011548584

On the relationship between firm size, resources, age at entry and internationalization : the case of Slovenian SMEs

Ruzzier, Mitja; Ruzzier, Maja Konečnik - In: Journal of business economics and management 16 (2015) 1, pp. 52-73

Persistent link: https://www.econbiz.de/10011515754