Ryssel, Ricky; Ritter, Thomas; Georg Gemünden, Hans - In: Journal of Business & Industrial Marketing 19 (2004) 3, pp. 197-207
To strengthen their position in today's highly‐competitive and fast‐paced business environment, supplier firms often engage in relationships with their customers. Recent advances in information technology offer new ways of managing inter‐organizational relationships. In this paper, a model...