Crowdfunding promotes entrepreneurship in both business and social innovation domains. This study develops a typology of crowdfunding project creators based on their motivations. We analyze four important motivations—achievement, monetary need, prosociality, and relationship—and identify...

This study develops a crowdfunding sponsor typology based on sponsors’ motivations for participating in a project. Using a two by two crowdfunding motivation framework, we analyzed six relevant funding motivations — interest, playfulness, philanthropy, reward, relationship, and recognition...

This research draws data from survey responses and actual transaction data to examine the effect of primary motivations on funding behavior in reward-based crowdfunding platforms. Findings show that altruistic motivations are associated with early funding, and larger funding in the early stages....

The online video advertising (OVA) market has grown for the last decade. Advertisers prefer OVA because it attracts more extended periods of attention and concentration. Despite OVA’s advantages and high growth, a majority of online video service users avoid OVA by ad-skipping or window...