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~person:"Sárváry, Miklós"
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To Zap or Not to Zap: A Study...
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Sárváry, Miklós
Chattopadhyay, Amitava
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
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2
CAM : a spreading activation network model of subcategory construction
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2006
Persistent link: https://www.econbiz.de/10003406609
Saved in:
3
CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003565217
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