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Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph; Katona, Zsolt; Chattopadhyay, Amitava; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
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CAM : a spreading activation network model of subcategory construction
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2006
Persistent link: https://www.econbiz.de/10003406609
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CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565217