RIZEA, RALUCA DANIELA; SARBU, ROXANA; CONDREA, ELENA - In: SEA - Practical Application of Science (2014) 2, pp. 510-517
The coffee shop industry in the U.S. includes 20,000 stores with combined annual revenue of about $11 billion. Major companies include Starbucks, Dunkin’ Donuts, Caribou, Coffee Bean and Tea Leaf, and Diedrich (Gloria Jean’s). The industry is highly concentrated at the top and fragmented at...
