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SCHULTZ, DON E.
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
ZAHAY, DEBRA
;
PELTIER, JAMES
;
SCHULTZ, DON E.
;
GRIFFIN, …
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 3-18
Persistent link: https://www.econbiz.de/10005425145
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