To address a gap in the literature that deals with official quality labels, the article proposes a methodology for analysis and a conceptual framework that are subsequently applied to two such quality labels from the south west region of France : ‘Volaille Fermières des Landes’ and...

European Union competition policy is often described as neoliberal, without this leading to more investigation. This paper highlights how the European Competition policy doctrine has been shaped, how the ordoliberal movement and the Chicago school ideas have been implemented and supported by the...