Examines the underlying determinants of in‐store information search for a Christmas clothing gift, specifically focusing on gender differences. Two non‐personal (general and specific) and one personal (sales clerk assistance) in‐store information search domains were obtained from the...

Using experiments, this research examines the effects of individualism–collectivism (I–C) on creative performance in solitary and group brainstorming contexts. Affirming the individualistic and collectivistic character of the Canadian and Taiwanese samples, the quantity of ideas generated...