This paper examines the effect of nicotine replacement therapy (NRT) advertising on youth smoking. NRT advertising … and quit. However, a moral hazard is created because NRT advertising increases the expectation that cessation is … relatively easy. NRT advertising could thus induce youth to smoke, to smoke more and/or to delay quit attempts. Data from Nielsen …

This paper examines the effect of nicotine replacement therapy (NRT) advertising on youth smoking. NRT advertising … and quit. However, a moral hazard is created because NRT advertising increases the expectation that cessation is … relatively easy. NRT advertising could thus induce youth to smoke, to smoke more and/or to delay quit attempts. Data from Nielsen …

the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …