Showing 1 - 10 of 27
the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …
Persistent link: https://www.econbiz.de/10012460657
the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …
Persistent link: https://www.econbiz.de/10013107517
first causal evidence on whether e-cigarette advertising on television and in magazines (which comprise about 90% of total … advertising but no for magazine advertising. Our results indicate that a policy to ban TV advertising of e-cigarettes would have …
Persistent link: https://www.econbiz.de/10012453437
first causal evidence on whether e-cigarette advertising on television and in magazines (which comprise about 90% of total … advertising but no for magazine advertising. Our results indicate that a policy to ban TV advertising of e-cigarettes would have …
Persistent link: https://www.econbiz.de/10012928314
rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects …
Persistent link: https://www.econbiz.de/10012462683
rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification … and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects …
Persistent link: https://www.econbiz.de/10013143766
The purpose of this study is to estimate the effect of direct-to-consumer advertising (DTCA) of prescription drugs on … that broadcast advertising present all of the information on the product insert in the advertisement. From 1995 to 2005 … shows that a time limited monopoly will initially set prices low and advertising high which will reverse over the patent …
Persistent link: https://www.econbiz.de/10013067715
Persistent link: https://www.econbiz.de/10001370305
Persistent link: https://www.econbiz.de/10001225764
Persistent link: https://www.econbiz.de/10000888655