This open access book offers up-to-date advice and practical guidance on how to undertake a discrete choice experiment as a tool for environmental valuation. It discusses crucial issues in designing, implementing and analysing choice experiments. Compiled by leading experts in the field, the...

Discrete choice experiments can be used to inform policy makers on people's preferences for landscapes and cultural ecosystem services. Recent studies have shown that the spatial context influences preferences and related willingness to pay values. In this paper we investigate the effect of the...

Theoretical Background -- Developing the Questionnaire -- Experimental Design -- Collecting the Data -- Econometric Modelling: Basics -- Econometric Modelling: Extensions -- Calculating Marginal and Non-Marginal Welfare Measures -- Validity and Reliability -- Software.