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Emerging role of technology licensing in the development of global product strategy : conceptual framework and research propositions

Kotabe, Masaaki; Sahay, Arvind; Aulakh, Preet S. - 2006

Persistent link: https://www.econbiz.de/10003410834

Trust and performance in cross-border marketing partnerships: a behavioral approach

Aulakh, Preet S.; Kotabe, Masaaki; Sahay, Arvind - 2006

Persistent link: https://www.econbiz.de/10003411034

Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions

Kotabe, Masaaki; Sahay, Arvind; Aulakh, Preet S. - In: Journal of marketing 60 (1996) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10005989528

Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach

Aulakh, Preet S.; Kotabe, Masaaki; Sahay, Arvind - In: Journal of international business studies : JIBS ; a … 27 (1996) 5, pp. 1005-1032

Persistent link: https://www.econbiz.de/10005908264

Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach

Aulakh, Preet S; Kotabe, Masaaki; Sahay, Arvind - In: Journal of International Business Studies 27 (1996) 4, pp. 1005-1032

Existing research on international partnerships focuses primarily on the ex ante structuring of interorganizational relationships. This study departs from this research by taking a behavioral approach to understand the ex post maintenance of cross-border marketing partnerships. A conceptual...

Persistent link: https://www.econbiz.de/10005057867

Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach

Aulakh, Preet S; Kotabe, Masaaki; Sahay, Arvind - In: Journal of International Business Studies 27 (1996) 5, pp. 1005-1032

Persistent link: https://www.econbiz.de/10005058089