Showing 1 - 6 of 6
Persistent link: https://www.econbiz.de/10009563003
The purpose of this paper is to describe the implementation of a category management tool known as Category Optimizer™ at Foster's Wine Estates Americas for one of its brands, the Beringer California Collection. Foster's was facing a common management problem: harnessing its portfolio of...
Persistent link: https://www.econbiz.de/10013075845
Persistent link: https://www.econbiz.de/10009736693
Persistent link: https://www.econbiz.de/10006609653
Persistent link: https://www.econbiz.de/10009969679
Persistent link: https://www.econbiz.de/10010095557