Given the increasing number of applications in agriculture of gene editing, specifically CRISPR, it is important to understand consumers' perceptions of this breeding technology. We estimate consumers' willingness to pay (WTP) for selected quality attributes of table grapes developed using...

Powdery mildew (PM) is a fungal disease that damages many crops, including grapes. In California, wine, raisin, and table grapes contributed over $3.8 billion to the value of California’s farm production in 2011 (California Department of Food and Agriculture, 2012). Grape varieties with...