//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Santiago, Joanna Krywalski"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtual SCM Impact on E-Busine...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Brand credibility
1
Brand equity
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Customer-brand engagement
1
Customer-endorser involvement
1
Glaubwürdigkeit
1
Internet marketing
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Social Web
1
Social web
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Santiago, Joanna Krywalski
Tiago, Maria Teresa Borges
24
Couto, João Pedro Almeida
15
Vieira, José António Cabral
10
Tiago, Flávio Borges
9
Borges Tiago, Maria Teresa
5
Cabral Vieira, José António
4
Couto, João P.
4
Natário, Maria Manuela Santos
3
Rita, Paulo
3
Silva, Francisco José Ferreira
2
Almeida Couto, Joâo Pedro
1
Arruda, Carolina
1
Borges Tiago, Flávio Gomes
1
Braga, Ascensão
1
Braga, Ascensão Maria
1
Braga, Ascensão Maria Martins
1
Cabral Vieira, José
1
Caetano, Joana
1
Cosme, Carla
1
Cristóvão Veríssimo, José Manuel
1
Faria, Sandra Micaela Costa Dias
1
Miranda, Sandra
1
Moreira Avelar, Sónia Margarida
1
Natário, Maria Manuela
1
Ramos, Ricardo F.
1
Rodrigues, David
1
Santiago, Joanna
1
Santos Natário, Maria Manuela dos
1
Silva Farinha, Carlos
1
Tu, Xiangjin
1
Vieira, José Cabral
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->