Taiminen, Heini Sisko Maarit; Saraniemi, Saila; … - In: European Journal of Marketing 52 (2018) 11, pp. 2234-2250
Purpose: This paper aims to enhance the current understanding of digital self-services (computerized cognitive behavioral therapy [cCBT]) and how they could be better incorporated into integrated mental health care from the physician’s perspective. Service marketing and information systems...