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The true cost of fundraising: should donors care?
Sargeant, Adrian; Jay, Elaine; Lee, Stephen - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 4, pp. 340-353
Persistent link: https://www.econbiz.de/10003720357
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Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior
Sargeant, Adrian; Lee, Stephen - In: Psychology & marketing 21 (2004) 8, pp. 613-636
Persistent link: https://www.econbiz.de/10006963447
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Individual and Contextual Antecedents of Donor Trust in the Voluntary Sector
Sargeant, Adrian; Lee, Stephen - In: Journal of marketing management : MM 18 (2002) 7-8, pp. 779-802
Persistent link: https://www.econbiz.de/10006972191
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The true cost of fundraising: should donors care?
Sargeant, Adrian; Jay, Elaine; Lee, Stephen - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 4, pp. 340-353
Persistent link: https://www.econbiz.de/10009869262