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Examination of the roles played by brand love and jealousy in shaping customer engagement

Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32

Persistent link: https://www.econbiz.de/10010359006

Romantic brand love : a conceptual analysis

Sarkar, Abhigyan - In: The marketing review 13 (2013) 1, pp. 23-37

Persistent link: https://www.econbiz.de/10010247033

Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Ponnam, Abhilash - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 264-280

Persistent link: https://www.econbiz.de/10011443540

Brand desire and brand jealousy : routes to persuasion

Sarkar, Abhigyan; Krishna, G. Radha; Rao, K. S. Venu Gopal - In: The marketing review 14 (2014) 3, pp. 265-278

Persistent link: https://www.econbiz.de/10011444909

Devoted to you my love : brand devotion amongst young consumers in emerging Indian market

Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197

Persistent link: https://www.econbiz.de/10011562881

Brand love in emerging market : a qualitative investigation

Sarkar, Abhigyan - In: Qualitative market research : an international journal 17 (2014) 4, pp. 481-494

Persistent link: https://www.econbiz.de/10010430651

Empirically examining the psychological mechanism of a loved and trusted business school brand

Dass, Sumanjit; Popli, Sapna; Sarkar, Abhigyan; Sarkar, … - In: Journal of marketing for higher education 31 (2021) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10012549775

Validating a Theoretical Model for Hotel Brand Love Amongst Young Indian Tourists

Sarkar, Abhigyan - 2021

This empirical article investigates various factors that would create hotel brand love in tourist’s mind, and potential outcomes of such hotel brand love in the context of emerging Indian hotel sector. Based on reviewing relevant extant research, a set of hypotheses are formulated. Data are...

Persistent link: https://www.econbiz.de/10013247241

Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception

Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S. - In: International journal of hospitality management 94 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012495095

Up, close and intimate : qualitative inquiry into brand proximity amongst young adult consumers in emerging market

Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 256-273

Persistent link: https://www.econbiz.de/10011615378