Purpose: This paper aims to investigate the impact of gift-givers’ perception of relational closeness on their gift-selection attitude and eventual selection when the gift is not a requested-gift. Design/methodology/approach: A conceptual framework was constructed on the basis of five...

There are instances when a consumer's overall utility depends on her own utility as well as on the utility of another individual (e.g., in case of shared consumption with another individual, or in case of buying a gift for someone). In such instances, in order to make a choice that maximizes her...

Other-pleasing choice refers to a situation where the decision-maker makes a choice to please another individual. There is no discrete choice model of such decision-making under incomplete information of the other's preference and expectation. A choice model has been developed in this paper...