Narrow search
Showing 1 - 10 of 10
Cover Image
Effizientes Datenmanagement mit der SPSS Syntax : eine Einführung
Sarstedt, Marko; Schütz, Tobias; Raithel, Sascha - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 48 (2019) 5, pp. 57-62
Persistent link: https://www.econbiz.de/10012159837
Cover Image
A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - Third edition
Persistent link: https://www.econbiz.de/10011806651
Cover Image
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko; Mooi, Erik - 2014 - 2nd ed.
Persistent link: https://www.econbiz.de/10010393008
Cover Image
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik; Sarstedt, Marko - 2011
Persistent link: https://www.econbiz.de/10008856520
Cover Image
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Mooi, Erik - 2011
with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a …
Persistent link: https://www.econbiz.de/10014425261
Cover Image
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - 3rd ed. 2019
. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS … edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to …
Persistent link: https://www.econbiz.de/10012395948
Cover Image
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik; Sarstedt, Marko - 2011
Persistent link: https://www.econbiz.de/10009600558
Cover Image
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko - 2014 - 2nd ed. 2014
are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case … Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22 …
Persistent link: https://www.econbiz.de/10013523130
Cover Image
Is there a tacit acceptance of student samples in marketing and management research?
Fuchs, Sebastian; Sarstedt, Marko - In: International Journal of Data Analysis Techniques and … 2 (2010) 1, pp. 62-72
The evaluation criteria for most marketing and management journals underline the importance of student samples' characteristics and how well they represent the population being studied. However, the predominance of student samples in empirical marketing and management research is sufficient...
Persistent link: https://www.econbiz.de/10008755530
Cover Image
Customer research : time for second thoughts
Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011892860