Despite its obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have an...

Selling information that is later used in decision making constitutes an increasingly important business in modern economies (Jensen [Jensen, Fred O. 1991. Information services. Congram, Friedman, eds. , Chapter 22. AMA-COM, New York, 423–443.]). Information is sold under a large variety of...

Despite their obvious importance, not much marketing research focuses on how business-cycle fluctuations affect individual companies and/or industries. Often, one only has aggregate information on the state of the national economy, even though cyclical contractions and expansions need not have...