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~person:"Sattler, Henrik"
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Co-branding
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Brand management
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Sattler, Henrik
Esch, Franz-Rudolf
130
Burmann, Christoph
126
Baumgarth, Carsten
93
Melewar, T. C.
73
Meffert, Heribert
65
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
54
Ahlert, Dieter
50
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
44
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Merrilees, Bill
36
Phau, Ian
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
29
Guzman, Francisco
28
Ko, Eunju
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
Langner, Tobias
27
MacInnis, Deborah J.
27
Swoboda, Bernhard
27
Veloutsou, Cleopatra
27
Völckner, Franziska
26
Aaker, David A.
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Diamantopoulos, Adamantios
24
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Schmalenbach business review : sbr
3
Die Betriebswirtschaft : DBW
2
Kohlhammer Edition Marketing
2
Management von Forschung, Entwicklung und Innovation
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
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1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Essays on interfirm and intrafirm brand combinations
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kohlhammer-Edition Marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
29
USB Cologne (EcoSocSci)
3
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Spillover effects in multiple co-branding alliances
Victoria Villeda, Isabel
;
Völckner, Franziska
; …
- In:
Essays on interfirm and intrafirm brand combinations
.
2012
Persistent link: https://www.econbiz.de/10010219807
Saved in:
2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
-
1997
Persistent link: https://www.econbiz.de/10000613145
Saved in:
4
Markenpolitik für Innovationen
Sattler, Henrik
- In:
Innovationsforschung und Technologiemanagement : …
,
(pp. 315-323)
.
1999
Persistent link: https://www.econbiz.de/10001398393
Saved in:
5
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
6
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
7
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
8
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
9
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
10
Markenpolitik : ein Überblick zum "state of the art"
Bruhn, Manfred
- In:
Die Betriebswirtschaft : DBW
63
(
2003
)
2
,
pp. 179-202
Persistent link: https://www.econbiz.de/10001749709
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