We posit a key goal of firms' corporate social responsibility (CSR) efforts is to influence reputation through carefully crafted communicative practices. This trend has accelerated with the rise of social media such as Twitter and Facebook, which are essentially public message networks that...

There is growing evidence corporate social responsibility (CSR) performance should be understood as something that is not just reported but communicated. Particularly with the advent of social media, CSR is increasingly seen not just in one-way disclosure but in firms' mobilizational efforts,...

With the near ubiquity of the organizational website, organizations' online stakeholder relationships have dramatically increased in prevalence, complexity, and financial and strategic importance. To help advance our understanding of these relationships, we introduce and test the...

Though public relations scholarship has often discussed the possibilities of dialogue and engagement using social media, research has not truly explored this dynamic. Instead, research on social media platforms has focused on measuring the content and structure of organizational profiles. This...