One hundred forty characters seems like too small a space for any meaningful information to be exchanged, but Twitter users have found creative ways to get the most out of each Tweet by using different communication tools. This paper looks into how 73 nonprofit organizations use Twitter to...

The rapid diffusion of ‘microblogging’ services such as Twitter is ushering in a new era of possibilities for organizations to communicate with and engage their core stakeholders and the general public. To enhance understanding of the communicative functions microblogging serves for...

Charitable giving is one of the essential tasks of a properly functioning civil society. This task is greatly complicated by the lack of organizational transparency and by the information asymmetries that often exist between organizations and donors in the market for charitable donations. The...

Social marketing scholarship has regularly focused on how organizations can effectively influence changes in awareness and behaviors among its targeted audience. Communication scholarship, however, has repeatedly shown that the most influential form of communication happens between members of...

With the near ubiquity of the organizational website, organizations' online stakeholder relationships have dramatically increased in prevalence, complexity, and financial and strategic importance. To help advance our understanding of these relationships, we introduce and test the...

The information organizations choose to disclose is a strategic consideration. The “success” of strategic disclosure is contingent in turn on the target audience's values and preferences. The disclosure of and reaction to organizational information thus involves a strategic interaction...

The diffusion of social media has opened new possibilities for targeted stakeholder communication and, with it, new forms of organizational resources. This paper examines the nexus between social media-based stakeholder communication and the acquisition of social media-based resources, referred...

Nonprofit organizations face intense competition in the market for charitable contributions. Increasingly, donation decisions are made online, and organizations have responded by implementing substantive Internet disclosure and reporting regimes. We posit here that the voluntary disclosure of...

We document perquisite use in the nonprofit sector, the determinants of that use, and the ensuing consequences. Relative to the for-profit sector, the nonprofit sector is characterized by a lack of residual ownership rights and less detailed disclosure requirements, factors that have the...

Social media is changing the practice of social accountability. The release of the Panama Papers on April 3, 2016 by the International Consortium of Investigative Journalists (ICIJ) unleashed a tsunami of over 5 million tweets decrying corrupt politicians and tax-avoiding business elites,...