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Standing out from the crowd : niche product choice as a form of conspicuous consumption

Schaefers, Tobias - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1805-1827

Persistent link: https://www.econbiz.de/10010429760

Exploring carsharing usage motives: A hierarchical means-end chain analysis

Schaefers, Tobias - In: Transportation Research Part A: Policy and Practice 47 (2013) C, pp. 69-77

Recently, carsharing has entered a phase of commercial mainstreaming as carsharing providers and urban transportation planners aim at broadening the customer base. In this context, knowledge about the motives of carsharing usage is essential for further growth. Based on a qualitative means-end...

Persistent link: https://www.econbiz.de/10010608165

The sharing economy at the base of the economic pyramid : How access‐based services can help overcome ownership risks

Schaefers, Tobias; Narayanamurthy, Gopalakrishnan; … - In: Psychology & Marketing 38 (2021) 11, pp. 2073-2088

Persistent link: https://www.econbiz.de/10012633151

Contagious effects of customer misbehavior in access-based services

Schaefers, Tobias; Wittkowski, Kristina; Benoit, Sabine; … - In: Journal of service research : JSR 19 (2016) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10011433127

Compulsive buying in online daily deal settings : an investigation of motivations and contextual elements

Kukar-Kinney, Monika; Scheinbaum, Angeline Close; … - In: Journal of business research : JBR 69 (2016) 2, pp. 691-699

Persistent link: https://www.econbiz.de/10011436226

Service recovery via social media : the social influence effects of virtual presence

Schaefers, Tobias; Schamari, Julia - In: Journal of service research : JSR 19 (2016) 2, pp. 192-208

Persistent link: https://www.econbiz.de/10011485442

Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception

Zoellner, Felix; Schaefers, Tobias - In: Journal of advertising research 55 (2015) 3, pp. 270-283

Persistent link: https://www.econbiz.de/10011397055

Message reframing in advertising

Neudecker, Niels; Esch, Franz-Rudolf; Schaefers, Tobias; … - In: Psychology & marketing 31 (2014) 11, pp. 946-957

Persistent link: https://www.econbiz.de/10010460839

Leaving the home turf : how brands can use webcare on consumer-generated platforms to increase positive consumer engagement

Schamari, Julia; Schaefers, Tobias - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 20-33

Persistent link: https://www.econbiz.de/10011292342

Managing a sponsored brand : the importance of sponsorship portfolio congruence

Groza, Mark D.; Cobbs, Joe; Schaefers, Tobias - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 63-84

Persistent link: https://www.econbiz.de/10009510694