Godefroit-Winkel, Delphine; Schill, Marie; Diop-Sall, Fatou - In: International Journal of Retail & Distribution Management 50 (2021) 4, pp. 417-436
Purpose: This study identifies the impact of supermarket environmental corporate social responsibility (ECSR) on consumers’ loyalty towards their supermarket. Based on the stimulus-organism-response (S-O-R), this study demonstrates how positive and negative emotions mediate the relationships...