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~person:"Schlegelmilch, Bodo B."
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Schlegelmilch, Bodo B.
Diamantopoulos, Adamantios
242
Siguaw, Judy A.
54
Simpson, Penny M.
24
Riefler, Petra
20
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12
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8
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7
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7
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7
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7
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7
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7
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7
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6
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5
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4
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4
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4
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4
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1
The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios
;
Schlegelmilch, Bodo B.
; …
- In:
International marketing review
28
(
2011
)
5
,
pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
Saved in:
2
Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios
;
Ring, Amata
;
Schlegelmilch, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
Saved in:
3
Conquering the Chinese market : a study of Danish firms' experiences in the People's Republic of China
Schlegelmilch, Bodo B.
;
Diamantopoulos, Adamantios
; …
- In:
Perspectives on international marketing - re-issued
,
(pp. 174-201)
.
2012
Persistent link: https://www.econbiz.de/10009684056
Saved in:
4
Internationale Management-Beratung in Großbritannien
Schlegelmilch, Bodo B.
- In:
Internationale Management-Beratung : Tagungsband zur …
,
(pp. 221-242)
.
1991
Persistent link: https://www.econbiz.de/10001278590
Saved in:
5
An empirical analysis of Danish companies' experiences in the People's Republic of China
Schlegelmilch, Bodo B.
- In:
Journal of global marketing
3
(
1990
)
3
,
pp. 47-71
Persistent link: https://www.econbiz.de/10001098473
Saved in:
6
1992 and the Scottish whisky industry : a survey of company expectations and planned responses
Schlegelmilch, Bodo B.
- In:
Journal of euromarketing
1
(
1991
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10001119708
Saved in:
7
Responses to different charity appeals: The impact of donor characteristics on the amount of donations
Schlegelmilch, Bodo B.
;
Love, Alix
;
Diamantopoulos, …
- In:
European journal of marketing : EJM
31
(
1997
)
7-8
,
pp. 548-560
Persistent link: https://www.econbiz.de/10006100330
Saved in:
8
The link between green purchasing decisions and measures of environmental consciousness
Schlegelmilch, Bodo B.
;
Bohlen, Greg M.
; …
- In:
European journal of marketing : EJM
30
(
1996
)
5
,
pp. 35-55
Persistent link: https://www.econbiz.de/10006101409
Saved in:
9
Marketing an britischen Universitäten. Profile und Tätigkeitsfelder britischer Hochschullehrer.
Schlegelmilch, Bodo B.
;
Diamantopoulos, Adamantios
- In:
Marketing : ZFP ; journal of research and management
15
(
1993
)
3
,
pp. 197-200
Persistent link: https://www.econbiz.de/10006870273
Saved in:
10
Pre-testing in questionnaire design: a review of the literature and suggestions for further research
Reynolds, Nina
;
Diamantopoulos, Adamantios
; …
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10006712879
Saved in:
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