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~person:"Schmalen, Helmut"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Werbewirkung"
~type_genre:"Case study"
~type_genre:"Company information"
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Wie Werbung gemacht wird : Fallstudien und Überlegungen zur Organisation, Planung und Kontrolle kommunikationspolitischer Aktivitäten im Unternehmen
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 59-78
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