This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book...

Dieses neue, gut verständliche Lehrbuch liefert den bisher umfassendsten State-of-the-Art des Internationalen Managements im deutschsprachigen Raum. Kompetent und spannend führen Michael Kutschker und Stefan Schmid den Leser durch die zentralen Themenfelder des Internationalen Managements. Die...