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Uniform and targeted informative advertising with asymmetric customer loyalty
Arnold, Michael; Schmidbauer, Eric; Zhang, Lan - In: Journal of Economics & Management Strategy 31 (2021) 1, pp. 90-114
Persistent link: https://www.econbiz.de/10012635797
Cover Image
Uniform and targeted informative advertising with asymmetric customer loyalty
Arnold, Michael A.; Schmidbauer, Eric; Zhang, Lan - In: Journal of economics & management strategy : JEMS 31 (2022) 1, pp. 90-114
Persistent link: https://www.econbiz.de/10012815776