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~person:"Schmidt, Andreas"
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Schmidt, Andreas
Esser, Mark
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Integriertes Marken- und Kundenwertmanagement : Strategien, Konzepte und Best Practices
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Markenbewertung etabliert sich auf der Top-Management Agenda
Esser, Mark
;
Schmidt, Andreas
;
Granz, Alexander
- In:
Integriertes Marken- und Kundenwertmanagement : …
,
(pp. 313-324)
.
2004
Persistent link: https://www.econbiz.de/10002439950
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