Revenue-sharing contracts have been heavily researched and promoted in the academic literature. However, despite some well-documented examples (e.g., the way Blockbuster and film studios were able to increase availability of the latest video releases in rental shops through a revenue-sharing...

While product modularity is often advocated as a design strategy in the operations management literature, little is known about how customers respond to modular products. In this research we undertake several experiments to explore consumer response to modularly upgradeable products in settings...

Few terms in the recent literature on innovation management have been as widely used as the phrase disruptive technology. Yet this term is widely misunderstood. As Christensen and Raynor (2003, p. 143) note, "Many readers have equated in their minds the terms disruptive and breakthrough. It is...