Narrow search
Showing 1 - 3 of 3
Cover Image
Empowerment from a "student as customer" perspective : literature review and development of a framework in the context of higher education
Schmidt, Holger; Baumgarth, Carsten - In: Kundenintegration & Customer Empowerment, (pp. 87-104). 2017
Following an intense literature research, and including results from a qualitative study with 24 graduate and post-graduate students from 14 different universities, this paper systematically discusses the topic of student empowerment within the context of higher education. The underlying...
Persistent link: https://www.econbiz.de/10013258850
Cover Image
Reflexionen zur Zukunft der Markenführung : Marke & Design als Schnittstelle der zukünftigen Markenwissenschaft und -praxis
Baumgarth, Carsten; Schmidt, Holger; Redler, Jörn - In: Forum Markenforschung 2021 : Tagungsband der Konferenz …, (pp. 3-14). 2023
Persistent link: https://www.econbiz.de/10014276963
Cover Image
Empowerment from a "student as customer" perspective: Literature review and development of a framework in the context of higher education
Schmidt, Holger; Baumgarth, Carsten - In: PraxisWISSEN Marketing 2 (2017) 01/2017, pp. 87-104
Following an intense literature research, and including results from a qualitative study with 24 graduate and post-graduate students from 14 different universities, this paper systematically discusses the topic of student empowerment within the context of higher education. The underlying...
Persistent link: https://www.econbiz.de/10013270961