LeRoux, Matthew N.; Schmit, Todd M.; Roth, Monika; … - Charles H. Dyson School of Applied Economics and … - 2009
An investigation of the relative costs and benefits of marketing channels used by typical smallscale diversified … the performance of wholesale and direct marketing channels, including how the factors of risk, owner and paid labor, price … marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the …