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IDENTIFYING THE EFFECTS OF GENERIC ADVERTISING ON THE HOUSEHOLD DEMAND FOR FLUID MILK AND CHEESE: A TWO-STEP PANEL DATA APPROACH

Schmit, Todd M.; Dong, Diansheng; Chung, Chanjin; … - In: Journal of Agricultural and Resource Economics 27 (2002) 01

A two-step model with sample selection is applied to panel data of U.S. households to estimate at-home demand for fluid milk and cheese, incorporating advertising expenditures. The model consistently accounts for sample-selection bias, unobserved household heterogeneity, and temporal...

Persistent link: https://www.econbiz.de/10005805373

Factors Affecting the Growth of Food and Beverage Manufacturers in New York State

Hall, Jeffrey S.; Schmit, Todd M. - Agricultural and Applied Economics Association - AAEA - 2010

Persistent link: https://www.econbiz.de/10009020716

The Effectiveness of Farm-to-Chef Marketing of Local Foods: An Empirical Assessment from Columbia County, NY

Schmit, Todd M.; Lucke, Anne; Hadcock, Stephen E. - Charles H. Dyson School of Applied Economics and … - 2010

Persistent link: https://www.econbiz.de/10009653594

A Compilation of Smart Marketing Articles, January 2008–October 2010

Schmit, Todd M. - Charles H. Dyson School of Applied Economics and … - 2010

Persistent link: https://www.econbiz.de/10009653600

Does the Name Matter? Developing Brands for Patented Fruit Varieties

Rickard, Bradley J.; Schmit, Todd M.; Gomez, Miguel I.; … - Charles H. Dyson School of Applied Economics and … - 2011

Brands have largely been absent for fresh produce products; however, apples are one notable exception whereby varieties partially take the place of brands. Studying the role of brands in this market is particularly interesting given the introduction of several patented or socalled managed apple...

Persistent link: https://www.econbiz.de/10010882446

Optimal Seasonal Allocation of Generic Dairy Advertising Expenditures

Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2004

Escalating media advertising costs have prompted shifts away from advertising to non-advertising promotion activities in the dairy industry’s generic commodity promotion program. As advertising budgets become tighter, determining the optimal allocation of these funds becomes particularly...

Persistent link: https://www.econbiz.de/10010882510

Strategic Marketing Conference Proceedings 2007

Schmit, Todd M.; Weybright, Robert J. - Charles H. Dyson School of Applied Economics and … - 2008

Persistent link: https://www.econbiz.de/10010913698

Rural Supply and Marketing Cooperatives in China: Historical Development, Problems, and Reform

Guo, Xiangyu; Schmit, Todd M.; Henehan, Brian M. - In: Journal of Rural Cooperation 36 (2008) 2

The historical development and performance of rural supply and marketing cooperatives (SMCs) in China are examined and …

Persistent link: https://www.econbiz.de/10010915577

Assessing barriers to expansion of farm-to-chef sales: a case study from upstate New York

Schmit, Todd M.; Hadcock, Stephen E. - Charles H. Dyson School of Applied Economics and … - 2010

address questions raised by CCB related to expanding farm-to-chef marketing in their area. Common barriers for restaurants … future channel strategies and utilization of farm-to-chef marketing, as farms are already benefiting from strong direct … marketing channels and restaurants procuring local products from these channels. …

Persistent link: https://www.econbiz.de/10010921193

Measuring the Impacts of Generic Fluid Milk and Cheese Advertising: A Time-Varying Parameter Application

Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2002

Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the...

Persistent link: https://www.econbiz.de/10010921531