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~person:"Schmitt, Bernd"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Brand management
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Schmitt, Bernd
Sheth, Jagdish N.
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Brand management ; Vol. 1
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ECONIS (ZBW)
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
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2010
Persistent link: https://www.econbiz.de/10003924154
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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
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2010
Persistent link: https://www.econbiz.de/10003924183
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Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
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2010
Persistent link: https://www.econbiz.de/10003924419
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