Schoonbeek, Lambert; Kooreman, Peter - Faculteit Economie en Bedrijfskunde, Rijksuniversiteit … - 1999
We investigate the impact of advertising in a simple static differentiated duopoly model. First, we consider the Nash equilibrium of the situation in which the duopolistic firms compete simultaneously with two instruments, i.e. the prices and the advertising expenditures. Second, we examine the...