The overarching goal of nutrition labeling is to transform credence attributes into searchable cues, which would enable consumers to make appropriate choices at lower search costs. However, despite an abundance of food labeling information, asymmetries regarding appropriate healthy food choices...

Conventionally, fruits and vegetables have been the major source of micronutrients. However, with the rising availability of nutritional supplements, U.S. consumers no longer need to rely on food alone for their nutritional needs. Time-pressured consumers with limited cooking skills and...

We estimate the impact of vitamin supplement intake, lifestyle, health indicators, food culture, and demographics on diet quality outcomes as measured by the Healthy Eating Index–2005 (HEI). Our data consists of U.S. adults who participated in the 2003–2004 National Health and Nutrition...