Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schultz, Don E."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How Does Awareness Evolve When...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising planning
1
Marketing management
1
Marketingmanagement
1
Werbeplanung
1
Werbewirkung
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Schultz, Don E.
Naik, Prasad A.
75
Aravindakshan, Ashwin
19
Tsai, Chih-Ling
13
Raman, Kalyan
11
Rubel, Olivier
9
Peters, Kay
8
Srinivasan, Shuba
8
Mantrala, Murali K.
7
Sridhar, Shrihari
6
Prasad, Ashutosh
5
Thorson, Esther
5
Wedel, Michel
5
Kamakura, Wagner A.
4
Smith, Aaron
4
Tsai, Chih-ling
4
Jap, Sandy D.
3
Sethi, Suresh
3
Shankar, Venkatesh
3
Shi, Peide
3
Smith, Aaron D.
3
Weiss, Dan
3
Ballings, Michel
2
Bharadwaj, Neeraj
2
Bodapati, Anand V.
2
Dekimpe, Marnik G.
2
Franses, Philip Hans
2
Ratchford, Brian
2
Rutz, Oliver J.
2
Sawyer, Alan G.
2
Sethi, Suresh P.
2
Shane, Scott
2
Vakratsas, Demetrios
2
Winer, Russell S.
2
Ansari, Asim
1
Arat, Mustafa Murat
1
Bacon, L.
1
Bradlow, Eric
1
Bruce, Norris I.
1
Chen, Yubo
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
2
Perils of Using OLS to Estimate Multimedia Communications Effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10007874356
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
