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Marketing models and econometric research

Parsons, Leonard J.; Schultz, Randall L. - 1976

Persistent link: https://www.econbiz.de/10000031155

Market response models : econometric and time series analysis

Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, … - 1989

Persistent link: https://www.econbiz.de/10000783751

Forecasting market response

Parsons, Leonard J. - In: International journal of forecasting 10 (1994) 2, pp. 181-189

Persistent link: https://www.econbiz.de/10001172410

Market response models : econometric and time series analysis

Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, … - 2003 - 2. ed., 2. print.

Persistent link: https://www.econbiz.de/10002113464

Product returns on the Internet : a case of mixed signals?

Bonifield, Carolyn; Cole, Catherine A.; Schultz, Randall L. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1058-1065

Persistent link: https://www.econbiz.de/10008652785

A study of promotion and price elasticity

Schultz, Randall L.; Vanhonacker, Wilfried R. - 1978

Persistent link: https://www.econbiz.de/10014418466

Management science implementation

Schultz, Randall L. (contributor); … - 1984

Persistent link: https://www.econbiz.de/10012874805

Market response models : econometric and time series analysis

Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, … - 2002 - Second Edition

Response Models for Marketing Management -- Markets, Data, and Sales Drivers -- Market Response in Stationary Markets -- Design of Static Response Models -- Design of Dynamic Response Models -- Parameter Estimation and Model Testing -- Market Response in Evolving Markets -- Single Marketing Time...

Persistent link: https://www.econbiz.de/10013523155

Simulation in social and administrative science : overviews and case-examples

Guetzkow, Harold Steere (contributor); … - 1972

Persistent link: https://www.econbiz.de/10013476876

Implementing operations research management science

Schultz, Randall L. (ed.); Slevin, Dennis P. (contributor) - 1975

Persistent link: https://www.econbiz.de/10013489062