The importance of design for the success of product innovations has caught increasing attention of scholars lately (Rindova and Petkova, 2007, Verganti, 2008). Previous research is related to user-centered design (Brown, 2008, Veryzer and Borja de Mozota, 2005a), design contribution to NPD...

Harnessing tacit knowledge rooted in use experience for innovation is a major challenge for firms. To do so, firms have to find ways to extract, transfer and interpret this knowledge and then to best combine it with the firm's technical expertise. This paper explores a phenomenon that is novel...