Dixon, Helen; Scully, Maree; Kelly, Bridget; Chapman, Kathy - In: Social Science & Medicine 116 (2014) C, pp. 211-219
This study aimed to test whether counter-advertisements (i.e. messages contesting industry marketing) make pre-adolescent children less susceptible to the influence of food promotions. Since children have lower media literacy levels due to their immature cognitive abilities, specific research...