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Septianto, Felix
Belk, Russell W.
120
Han, Heesup
120
Mattila, Anna S.
108
Phau, Ian
106
Grunert, Klaus G.
104
Gierl, Heribert
96
Huber, Frank
91
Kaiser, Harry M.
91
Lusk, Jayson L.
86
Bauer, Hans H.
85
Foxall, Gordon R.
83
Herrmann, Andreas
82
Sheth, Jagdish N.
81
Khare, Arpita
79
Pelsmacker, Patrick de
79
Wiedmann, Klaus-Peter
79
Grewal, Dhruv
77
Eisend, Martin
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
73
Nayga, Rodolfo M.
70
Loureiro, Sandra Maria Correia
69
Agarwal, Sumit
68
Anderson, Simon P.
68
Bagozzi, Richard P.
68
Laroche, Michel
67
Stavins, Joanna
67
Chintagunta, Pradeep K.
66
Wansink, Brian
66
Paul, Justin
63
Bruwer, Johan
61
Jang, Soocheong
60
Verhoef, Peter C.
60
Walsh, Gianfranco
59
Ko, Eunju
58
Rajagopal
57
Janssen, Maarten C. W.
56
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55
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54
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Journal of retailing and consumer services
18
Journal of business research : JBR
11
Journal of advertising
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JBE
3
Psychology & marketing
3
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
75
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1
Mixed feelings enhance the effectiveness of luxury
advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
2
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
3
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
4
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
7
The effectiveness of
advertising
images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
8
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
9
Condoms and bananas : shock
advertising
explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
10
LGBTQ imagery in
advertising
: how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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