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~person:"Septianto, Felix"
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Stimmung und Werbewirkung
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Septianto, Felix
Pelsmacker, Patrick de
63
Ashkanasy, Neal M.
61
Gierl, Heribert
55
Esch, Franz-Rudolf
47
Frey, Bruno S.
45
Winden, Frans A. A. M. van
41
Bauer, Hans H.
37
Bagozzi, Richard P.
35
Kirchler, Erich
35
Dens, Nathalie
33
Eisend, Martin
33
Diehl, Sandra
32
Hopfensitz, Astrid
28
Huber, Frank
28
Benhabib, Jess
27
Han, Heesup
26
Terlutter, Ralf
26
Bosman, Ronald
25
Härtel, Charmine E. J.
25
Taylor, Charles Raymond
25
Huy, Quy
24
Wilbur, Kenneth C.
24
Humphrey, Ronald H.
23
Nufer, Gerd
23
Phau, Ian
23
Reijmersdal, Eva A. van
23
Reuben, Ernesto
23
Yoon, Hye Jin
23
Kaiser, Harry M.
22
Siddiqui, Danish Ahmed
22
Chang, Chingching
21
Kemp, Elyria
21
Langner, Tobias
21
Loureiro, Sandra Maria Correia
21
Mattila, Anna S.
21
Geuens, Maggie
20
Gröppel-Klein, Andrea
20
Hudders, Liselot
20
Pauwels, Koen
20
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Journal of retailing and consumer services
10
Journal of business research : JBR
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing
3
Australasian marketing journal
2
International journal of advertising : the review of marketing communications
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Business ethics, the environment & responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
45
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
3
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
4
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
7
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
8
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix
;
Northey, Gavin
;
Dolan, Rebecca
- In:
Journal of business research : JBR
99
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
Saved in:
9
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
10
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
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