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~person:"Septianto, Felix"
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Die Bedeutung der Emotionen be...
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Consumer behaviour
68
Konsumentenverhalten
68
Emotion
34
Advertising
24
Advertising effects
24
Werbewirkung
24
Werbung
21
Brand management
14
Markenführung
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Unternehmensethik
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Mixed emotions
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English
76
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Septianto, Felix
Meffert, Heribert
237
Kotler, Philip
227
Bruhn, Manfred
209
Bauer, Hans H.
153
Wiedmann, Klaus-Peter
145
Huber, Frank
133
Pepels, Werner
133
Han, Heesup
123
Belk, Russell W.
119
Sheth, Jagdish N.
119
Fritz, Wolfgang
116
Kollmann, Tobias
116
Herrmann, Andreas
105
Mattila, Anna S.
104
Kaiser, Harry M.
102
Lusk, Jayson L.
101
Grunert, Klaus G.
98
Homburg, Christian
97
Grewal, Dhruv
94
Irwin, Scott H.
94
Gierl, Heribert
92
Phau, Ian
91
Bagozzi, Richard P.
89
Heinemann, Gerrit
88
Usman, Osly
85
Frey, Bruno S.
84
Dwivedi, Yogesh Kumar
80
Foxall, Gordon R.
80
Walsh, Gianfranco
79
Tomczak, Torsten
76
Wirtz, Bernd W.
75
Khare, Arpita
74
Loureiro, Sandra Maria Correia
74
Verhoef, Peter C.
73
Spiller, Achim
72
Nayga, Rodolfo M.
71
Belz, Christian
69
Kirchgeorg, Manfred
69
Swoboda, Bernhard
69
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Journal of retailing and consumer services
18
Journal of business research : JBR
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of advertising
3
Journal of business ethics : JBE
3
Psychology & marketing
3
Australasian marketing journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International marketing review
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
76
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
3
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
5
The expression of anger enhances perceived competence following corporate social irresponsibility
Septianto, Felix
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012698464
Saved in:
6
Mixed feelings enhance the effectiveness of luxury advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10012698466
Saved in:
7
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
8
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
9
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix
;
Lee, Michael S. W.
- In:
Australasian marketing journal
28
(
2020
)
1
,
pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
Saved in:
10
Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix
;
An, Jake
;
Soegianto, Bambang
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 330-342
Persistent link: https://www.econbiz.de/10012257903
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